Ecuador is considered "magical" country due to its complex and diverse cultural components. This "magicality" manifests itself with special subtlety within the traditions and history of Andean or indigenous cosmo-vision. To be able to see this subtlety, however, one must understand the symbolic tools of communication used in indigenous festivities and rituals.

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In the Fiesta de la Jora, held during the Winter Equinox, an alcoholic beverage made of corn, chicha de jora, is used to praise Inti (the sun God) and to usher in the planting season. As we were to discover, chicha is the central focus of the fiesta.

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